The actual title logo that appears in the film was design by Suzy Rice (with some slight modifications from Joe Johnston ). This version wound up on the film’s first poster, but it never made it to the final film. His design evokes that “pulpy” feel and it’s very eye-catching. I saw this motion of the titles rolling away from you into space towards a horizon line. The main titles were looking down the tracks and these titles rolled towards you along the tracks, as if there was a train. Perri found his inspiration in the opening credits of the 1939 film Union Pacific. The tapered top evokes the film’s famous opening crawl, which the audiences of 1977 would be entirely unfamiliar with. That’s probably why they went with the star overlay in the poster itself.
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It’s not particularly “sci-fi,” which is reasonable for a series that’s really more fantasy than hard science fiction, anyway. In fact, the very oldest logo used the title The Star Wars while the film was still in pre-production.Īs the film moved into production, concept artist Ralph McQuarrie’s team developed several different logos until they commissioned one by typographer Dan Perri. If you aren’t old enough to remember the late 70s, you may not realize that the original title for the first Star Wars film is just Star Wars. We’ve all been staring at these for a long time, but there’s still a lot to learn. So grab some popcorn, feel the Force flowing through you, and let’s take a closer look at how these ubiquitous Star Wars logos have evolved over the years. What worked in Star Wars logos of the 70s was never going to work in the 21st century. The Star Wars film saga has been around for over four decades, and naturally, it has evolved to keep with the times. It’s safe to say Star Wars isn’t going away anytime soon. The trailer for the latest film, The Last Jedi, has reached over 100 million views. Even if you haven’t seen The Empire Strikes Back, (seriously, who are you?) you know what “ Luke, I am your father ” means. Star Wars is deeply embedded in our culture.
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